NM Plans Campaign Against Underage Drinking

May 6, 2013

State officials plan to launch a campaign against underage drinking in New Mexico.

The state Department of Transportation and Gov. Susana Martinez are scheduled to unveil a public service campaign on Monday that includes television advertising to help prevent underage drinking.

The department says a website has been designed to educate young people about alcohol problems and encourage alternatives to drinking.

The new campaign is to be announced at a middle school in Bernalillo.

According to the Centers for Disease Control and Prevention, a survey in 2011 found that 27 percent of New Mexico students drank alcohol for the first time before they were 13 years old. That's the highest rate in the country in the survey.