Kodak To Keep Making Celluloid Film For Hollywood
STEVE INSKEEP, HOST:
Movies have always been in the business of bringing back the dead - think about zombies.
DAVID GREENE, HOST:
GREENE: And now celluloid film.
GREENE: That's right. Despite slipping sales with the rise of digital filmmaking, Kodak announced a pact with major studios, last week, to continue producing and supplying old-school film.
INSKEEP: This is a tough play. The company's sales of the stuff have fallen by 96 percent in the past decade. But a number of Hollywood directors, including Martin Scorsese and Quentin Tarantino and Judd Apatow have lobbied the studios.
GREENE: And Kodak hopes this agreement will slow film's rapid decline and give all this a Hollywood ending. Transcript provided by NPR, Copyright NPR.