KUNM

"Understanding the Principles of the New Communications Landscape" with Anton Schwartz

Jul 10, 2017

Sat. July 22, 6a: Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work. Anton Schwartz is the editor of the second edition of seminal book on media: The Responsive Chord: How Media Manipulates You: What You Buy, Who You Vote for, and How You Think