Survey Finds Little Gain From Exchange Campaign

Aug 25, 2014

Credit @BeWellNM on Twitter

A survey commissioned by New Mexico's health insurance exchange has found that a campaign to publicize the online marketplace for buying coverage is having little success so far.

The Albuquerque Journal reports that the survey of uninsured New Mexicans found that three of five don't even know what an insurance exchange is.

The survey also found that respondents had little memory of television advertising to encourage visits to the exchange's website and that few had heard of events where insurance shoppers could consult exchange representatives.

The exchange awarded a Milwaukee advertising and marketing firm an $8.4 million contract last September and a new $6 million contract in July.

Exchange board marketing committee chairman Martin Hickey says the survey is designed to help the firm better target its work.