Researchers Try Paying Kids To Eat Their Veggies

Dec 19, 2013
Originally published on December 19, 2013 10:08 am
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Our Last Word In Business presents a somewhat crass approach to getting kids to eat healthy.


You say this: Eat your vegetables - there's money in it for you!

GREENE: Researchers, teachers, parents have tried everything to get kids to eat their vegetables - pile their plates, give tons of options. Nothing seems to work.

INSKEEP: Researchers at Brigham Young and Cornell universities have come up with a last-ditch effort: Just pay the kids.

GREENE: In the experiment, kids at some schools got a nickel for eating up those greens; others got a quarter or a raffle ticket.

INSKEEP: Veggie consumption went up 80 percent.


INSKEEP: But the incentive did not seem to change kids' desires or habits. As soon as the payments stopped, vegetable eating stopped, too. Hey, it's a market.

That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

GREENE: And I'm David Greene.

INSKEEP: I'll pay you a nickel to say that.

GREENE: That'd be great.

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